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8 Steps To A Cleaner Beauty Routine With Jayn Sterland

8 Steps To A Cleaner Beauty Routine With Weleda’s Jayn Sterland

A total, holistic approach to beauty and wellbeing, Weleda has led the way to cleaner beauty since 1921. 

Weleda has led the way in cleaner beauty since 1921. For us, it has always been far more than a mandate to ensure products are free-from all ‘nasties’ such as artificial additives or synthetic fragrances and preservatives, GMO ingredients, mineral oils, silicones and petroleum derivatives. It’s a total, holistic approach to beauty and wellbeing, understanding the connection between nature and human beings and taking the mind, body and spirit into consideration because beauty is more than skin deep.

Weleda Cleaner Beauty allbeauty blogTowards the end of 2017 Jayn Sterland, MD of Weleda UK, claimed the top spot in the ‘Who’s Who in Natural Beauty’ list of industry movers and shakers – for the second year running. As an advocate for cleaner beauty, Jayn is on a mission to clean up the beauty industry by eliminating greenwashing and encouraging the industry to be socially responsible for what they put on the shelf.

“It’s important to show the true face of natural beauty and expose the ugly side of the industry’s false claims. I recently joined a panel at The Big Stink – an event hosted by the Women’s Environmental Network – to discuss what can be done about the harmful chemicals in everyday products. Work is being done, but we all need to play an active role in cleaning up the beauty industry.”

Clean beauty, or to be more accurate we should say ‘cleaner’ beauty, has primarily come about because of the ever-increasing rates of skin disorders we are facing, says Jayn. “Today in the UK, we have the highest incidence of eczema and dermatitis than we have ever had – affecting one in four babies and one in twenty adults.

“Cleaner beauty is a fundamental need for many people as they find that through pollution and stress their sensitised bodies are starting to react to the environment and everyday chemicals. This isn’t a fad. Until we change how we formulate our beauty products it’s here to stay. In an ideal world we would have a choice over what we put in our bodies. One way we can do this is to adopt a ‘cleaner’ beauty routine.”

8 steps we can all follow to make our beauty routines cleaner:

1. Focus on everyday essentials

Cleaner beauty can easily be incorporated into daily life, by simply replacing each conventional cosmetic product with a natural and organic alternative when you run out. Start with the products you use most of – your toothpaste, shampoo, deodorant.

2. Read the labels

Familiarise yourself with the ingredient names that you want to avoid. Websites such as the Women’s Environmental Network and EWG’s Skin Deep are useful references. Or try apps such as SkinNinja or ThinkDirty to identify common culprits with a quick product check.

3. Start small

You could begin by simply deciding to avoid a couple of particular ingredients that you have concerns about. For instance, if you are pregnant, it may be that you are keen to reduce chemicals such as triclosan or parabens (EDCs).

4. Ditch the bubbles

At bath time, in the shower, even when cleaning your teeth. Detergents such as SLES are not skin-friendly and foaming agents do not make you any cleaner. They are known to cause skin irritation for many of us (research shows that one in two under 35-year olds have a skin sensitivity, ranging from mild dermatitis through to severe eczema). Weleda uses plant-based cleansers such as Disodium Cocoyl Glutamate, which is made from coconut oil and plant sugars, is biodegradable and creates a low foaming sudsy lather.

5. Wash less (no, really!)

Not something that you will find many beauty brands suggesting! But if we wash less, we use fewer products, which means we are less likely to strip our skin of its natural protection or alter its pH, which in turn means we don’t need to replenish it with moisturising products (we’ll waste less water too! Over the past thirty years we have tripled the amount of water that we each use daily from three gallons, to more than fifteen today.)

6. Simplify your beauty routine

Weleda Calendula Shampoo and Body Wash allbeauty blog cleaner beauty
This is important if skin has become particularly sensitised or you are stressed. Certified natural baby products are a good option. For example, our top selling product is our Weleda Baby Calendula Shampoo & Body Wash and it’s equally popular with adults who want to reduce the number of products they are using.

7. Look for multi-taskers

Weleda Skin Food allbeauty blog cleaner beauty

This is so that you are exposed to fewer ingredients. Weleda’s Skin Food is my own ‘miracle cream’ – always in my pocket, bag, car and by my bedside. You can use it anywhere – for dry skin, hands, feet, face. I have even been known to use it on my hair! A classic product formulated in 1926, it uses just five simple natural ingredients and it works. It’s Victoria Beckham’s favourite Weleda product too so I’m in good company.

8. Get certified

Look out for a respected natural or organic certification standard’s logo on the pack. This means you can know at a glance that the product won’t contain potentially troublesome ingredients that you want to avoid. For example, every single Weleda cosmetic bears the NATRUE seal, meaning they are all verified cruelty-free.

Are Weleda cosmetics vegan-friendly?

Some of our products do contain animal products and their derivates like beeswax, lanolin, goat milk and lactose, as well as honey in the elixirs which is why we do not say we are a Vegan company. However, there are more than 60 products in Weleda’s range that are suitable for vegans. Find out more information about Weleda Vegan products here.

 

You can shop Weleda at allbeauty.com 

Source Essentielle – NEW from LÓreal Professionnel

Enter the world of natural haircare with L’Oreal Professionnel Source Essentielle, a new generation of professional haircare.

How the new  Source Essentielle range from L’Oreal Professionnel  is helping to revitalise our haircare, one plant at a time…

With a minimum of 80% organic ingredients, L’OREAL  is our new go-to when it comes to plant-based locks! After all, you’re far too ‘worth it’ not to know what you’re putting on your hair.

The creation of Source Essentielle

These beautifully crafted products are practically designed with eco-friendly values. The packaging is fully recyclable, and each shampoo bottle is also stack-able to add a modern, trendy feel to any bathroom. And, as a reminder of just how natural each bottle is, each bottle is infused with natural leaves and petals, too.

A specifically designed duo for your hair needs

L'oreal source essentielle daily nourishment duo

Daily nourishment duo, for dry hair

Perfect for those with normal to dry hair, this duo contains the Source Essentielle Daily Shampoo and Source Essentielle Nourishing Hair Balm, and is almost completely made from natural ingredients.

With 96% naturally derived ingredients, nourishing shampoo is made with jasmine flowers and sesame oil gently cleanses and purifies the scalp, eliminate impurities and excess oil, and add nutrition and shine to your hair’s texture.

Made almost entirely from natural ingredients (99%) Source Essentielle Nourishing Hair Balm leaves dry hair feeling nourished, soft and supple. Made with sesame oil, split ends will be smoothed and hair will feel silkier, shinier and nourished from root to tip.  This daily hair treatment nourishes dry hair, to provide nutrition and shine.

L'oreal source essentielle colour protect duo

Daily radiance duo, for dull or colour-treated hair

Perfect for those looking to add some shine to dull hair, or protect their coloured hair from fading , this duo contains the Source Essentielle Delicate Shampoo and Source Essentielle Radiance Hair Balm.

With 80% naturally derived ingredients, the delicate shampoo is enriched with calendula and chamomile flowers to remove impurities and oils, leaving your hair feeling soft and supple.  Silicone free.

With 99% naturally derived ingredients, Source Essentielle Radiance Hair Balm is made from fig pulp, to moisturise colour treated hair, preventing breakage and maximise colour durability and radiance. Hair will feel conditioned with redeemed lightness, softness and shine

L'oreal source essentielle daily detangling duo

Daily detangling duo, for tangled or frizzy hair

Perfect for those with normal to dry hair, this duo contains the Source Essentielle Daily Shampoo and Source Essentielle Nourishing Hair Balm, and is almost completely made from natural ingredients.

With 80% naturally derived ingredients, daily shampoo gently rinses and cleanses the scalp to eliminate impurities and excess oil. With organic acacia leaves and aloe essence,  it is a perfect everyday shampoo to improve your hair with suppleness gloss and strength – without weighing hair down.

Derived from 99% natural ingredients, Source Essentielle Daily Detangling Hair Cream helps you to  regain manageability of tangled hair, to minimise damage, split ends and breakage. This lightweight hair cream will help to detangle fine hair prone to knots, enhance shine and leave hair supple and full of life.

Duos are available in a number of combinations to suit all hair types.

To begin your newer and more natural lifestyle, shop the L’Oreal Source Essentielle range at allbeauty.com