Shu Uemura


Mienai Oshare; The Unseen Japanese Beauty

You have probably heard of the popular beauty craze K-Beauty from Korea, but did you know there is a different Asian derived beauty trend which was founded before Korean Beauty? So, what is it? J-Beauty.

J-Beauty incorporates beauty, skincare, and regimes in Japan. KBeauty tends to feature a lot more colours in their makeup palettes and quirkiness within their skincare regimen such as bubble masks, whereas J-Beauty likes to keep things a little simpler. You may think that J-Beauty would incorporate the same type of products as K-Beauty, however, Japan has a long history of traditions when it comes to skincare and cosmetics. Below the mystery of Japanese beauty secrets are unravelled:

Timeless Traditions

Japanese minimalist and timeless traditions have been rooted in their culture from as early as 700 AD. When you think of traditional Japanese beauty, what comes to mind? Possibly a Geisha? Women cover their face with a white powder called Oshiroi as a symbol of beauty. Fast-forward to the 1600s and beauty cosmetics in Japan were primarily focused on three colours: white, black and red. White powder was used to lighten the face whilst red lips were painted on top in a smaller shape than the natural lip. Red lipstick was also used to accent the outer corners of their eyes with red. Some Japanese women would colour their teeth black as it was a traditional expression of beauty and grandeur. 

Western Influences

Skip forward to the late 1800s and Western influences were growing ever-stronger in Asia after Japan opened their borders to Dutch merchants. Japanese women started to use a broader range of palettes and colours for their make-up as opposed to the traditional three colours. The 20th century provided face powders and lipsticks in a wider range of shades. Extensive variations of skincare products appeared within the cosmetics industry. After World War II and Japan’s surrender to the United States, Japan’s beauty regimes became heavily influenced by Western media – especially American films, celebrities and print magazines.

Innovation Of Cleansing 

So, what is the main focus when it comes to J-Beauty skincare?

Primarily, J-Beauty is all about simplicity, freshness, velvet-like skin and enhancing natural beauty. Did you know that Japanese women introduced us to the concept of double-cleansing? Protecting the skin from the sun is important within the J-Beauty trend, so expect a lot of products to contain SPF. Having clean, moisturised skin is important so products such as serums, facemasks, cleansers and oils are popular, with lighter textures such as milks, gels and emulsions being favoured over thicker creams. Japanese Beauty prioritises taking care of the skin with respect and creating products with the intention of making the skin look and feel its absolute best by offering long-term benefits as a result of preventative care. Why don’t you give Sensai’s 2 Step Cleanse & Purify range a go? Let the results do the talking:

SENSAI Silky Purifying Step 1 Remove & Reveal Cleansing Gel with Scrub. Our Price £34.95 – save £6.05 (15%) off RRP

SENSAI Silky Purifying Step 2 Cleanse & Purify Mud Soap (Wash & Mask). Our Price £34.95- save £6.05 (15%) off RRP

Genuine Ingredients

How does a J-Beauty skincare regime differ? Japanese beauty products tend to avoid ingredients with a high percentage of alcohol or the use of harsh chemicals which can irritate the skin. J-Beauty makes use of natural ingredients which derives from the Japanese tradition of using fruits/vegetables, leaves and other organic ingredients in their skincare products. A few examples of popular ingredients used include collagen, pearls, seaweed and green tea extracts. These all-natural ingredients have provided Japanese women with a number of benefits for the skin for centuries, such as softer skin with more elasticity.

Creating Circles

Here’s another Japanese beauty secret for you – as well as being mindful about what is being put on the skin, J Beauty also considers the method of application. Japanese tradition considers the beauty regime as a sign of self-love with the philosophy that skincare should be like a marathon rather than a sprint. Being delicate and applying lotions in a circular motion instead of rubbing are examples of this.  Have you tried SENSAI Silky Purifying Sponge

Shop now to avoid causing any irritation or stress to the skin for just £9.90

Time Is Of The Essence

So, if you are looking for skincare and beauty products which prioritise creating healthy skin and natural ingredients, J Beauty would be perfect for you! Do you want to know how to start your own J-Beauty routine?

#1 Use products with a high percentage of natural ingredients, and a low percentage of alcohol and harsh chemicals.

#2 Double-cleanse and use light textured products such as gels, emulsions and milks.

#3 Always use an SPF to protect your skin from UV rays.

#4 Take your time with your new skincare regime and think of it as an act of self-love and self-care. 

Shop Now for our hand-picked Japanese beauty range;

Shiseido Benefiance Wrinkle Resist 24 Intensive Eye Contour Cream 

Our Price £44.75 – save £13.25 (23%) off RRP

Shu Uemura Art of Hair Urban Moisture Masque 

Our Price £31.95save £13.95 (30%) off RRP

Shiseido Protection Urban Environment UV Cream  SPF50 For Face & Body

Our Price £23.50 – save £10.50 (31%) off RRP

SENSAI Cellular Performance Standard Series Emulsion II 

Our Price £67.50save £14.50 (18%) off RRP

ISSEY MIYAKE L’Eau D’Issey Pour Homme Eau de Toilette Spray  Gift Set

Our Price £48.95 – save £14.05 (22%) off RRP

Shop the full range here: Japanese Beauty Secrets

Haircare: Multi Step Routines

The transition from cold winter air to the humidity of summer means that Spring is a key period for ensuring that your hair maintains top condition from root to tip…

A time for renewal, this spring we’ve come up with a list of product suggestions to give your mane a new lease of life.

For even more inspiration to maintain your hair in top condition from root to tip visiting the Spring Haircare section on the allbeauty website

*Prices correct at the time of publishing

Shu Uemura: The Ultimate Reset Button For Damaged Hair

NEW Shu Uemura Ultimate Reset – the weightless restoration remedy for ultra-damaged hair…

New from Shu Uemura, the Ultimate Reset collection is a complete treatment range for ultra-damaged hair. Perfect for those in need of deep repair, but found the previous Shu Uemura Ultimate Remedy range too heavy for thinner hair, Ultimate Reset offers a weightless alternative.

The Shu Uemura Ultimate Reset range is made up of three key products:

  • Ultimate Reset Extreme Repair Shampoo
  • Ultimate Reset Extreme Repair Conditioner
  • Ultimate Reset Extreme Repair Treatment Masque

Immense beautifying powers

Enriched with Japanese rice extract, which is highly regarded for its moisturising and protecting virtues, the Ultimate Reset range is rich in antioxidants to help promote elasticity and prevent brittleness and the damage it causes. In fact, Japanese women have looked to rice for its immense beautifying powers for centuries,  and it is often referred to as “nuka biji”, or ‘beautiful by the rice’.

Harvested in the Hyogo region of Japan famed for its sustainable cultivation system, the rice extract used in every bottle of Ultimate Reset is of the highest  quality, free from chemical pesticides to maintain purity and ensure maximum natural benefits. A treat for the hair and for the senses, the range also incorporates base notes of sandalwood, vanilla, musk and tonka bean, middle notes of jasmine, ylang ylang and geranium, and top notes of orange, peach and orange blossom.

What does the science say?

  • Hair feels deeply repaired and manageable from root to tip
  • Ultimate Reset Extreme Repair Shampoo provides intense care without weighing hair down
  • Ultimate Reset Extreme Repair Conditioner softens and strengthens
  • Ultimate Reset Extreme Repair Treatment Masque provides up to 24 hour discipline. Hair is left shinier and stronger.

Shop the Range:

Ultimate Reset Shampoo

Shu Uermura Ultimate Reset Shampoo

Enriched with hydrating coconut oil, this delicate shampoo helps to cleanse the hair and scalp of any dirt, impurities and product build-up, whilst strengthening strands from root to tip. Designed for hair very damaged by bleach, colour, perm or straightening, it gently removes impurities while fortifying and beautifying the fibre, without weighing hair down.

To use: Apply to wet hair, massage and rinse thoroughly. In case of contact with eyes, rinse them immediately. Locks will be left fresh, healthy and revitalised.



Ultimate Reset Conditioner

Shu Uemura Ultimate Reset Conditioner

Enriched with hydrating Japanese rice extract , this extreme strenght conditioner deeply repairs the hair fibre from root to tip, protecting hair against breakage. Designed for hair very damaged by bleach, colour, perm or straightening.

To use: After shampooing, massage into damp hair and rinse. In case of contact with eyes, rinse them immediately. Locks will be left fresh, healthy and revitalised.


Ultimate Reset Repair Masque

Shu Uemura Ultimate Reset Treatment Masque

Enriched with Japanese rice extract, the intensive repair treatment masque fortifies the hair fibre from the inside out to promote stronger, softer tresses, minimise breakage and split ends, for a sleek, manageable finish.  Designed for hair very damaged by bleach, colour, perm or straightening.

To use: Apply to clean, damp hair. Leave on for 5-10 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Hair is left nourished and revitalised from root to tip.




Shop Shu Uemura at allbeauty.com