issey miyake


Mienai Oshare; The Unseen Japanese Beauty

You have probably heard of the popular beauty craze K-Beauty from Korea, but did you know there is a different Asian derived beauty trend which was founded before Korean Beauty? So, what is it? J-Beauty.

J-Beauty incorporates beauty, skincare, and regimes in Japan. KBeauty tends to feature a lot more colours in their makeup palettes and quirkiness within their skincare regimen such as bubble masks, whereas J-Beauty likes to keep things a little simpler. You may think that J-Beauty would incorporate the same type of products as K-Beauty, however, Japan has a long history of traditions when it comes to skincare and cosmetics. Below the mystery of Japanese beauty secrets are unravelled:

Timeless Traditions

Japanese minimalist and timeless traditions have been rooted in their culture from as early as 700 AD. When you think of traditional Japanese beauty, what comes to mind? Possibly a Geisha? Women cover their face with a white powder called Oshiroi as a symbol of beauty. Fast-forward to the 1600s and beauty cosmetics in Japan were primarily focused on three colours: white, black and red. White powder was used to lighten the face whilst red lips were painted on top in a smaller shape than the natural lip. Red lipstick was also used to accent the outer corners of their eyes with red. Some Japanese women would colour their teeth black as it was a traditional expression of beauty and grandeur. 

Western Influences

Skip forward to the late 1800s and Western influences were growing ever-stronger in Asia after Japan opened their borders to Dutch merchants. Japanese women started to use a broader range of palettes and colours for their make-up as opposed to the traditional three colours. The 20th century provided face powders and lipsticks in a wider range of shades. Extensive variations of skincare products appeared within the cosmetics industry. After World War II and Japan’s surrender to the United States, Japan’s beauty regimes became heavily influenced by Western media – especially American films, celebrities and print magazines.

Innovation Of Cleansing 

So, what is the main focus when it comes to J-Beauty skincare?

Primarily, J-Beauty is all about simplicity, freshness, velvet-like skin and enhancing natural beauty. Did you know that Japanese women introduced us to the concept of double-cleansing? Protecting the skin from the sun is important within the J-Beauty trend, so expect a lot of products to contain SPF. Having clean, moisturised skin is important so products such as serums, facemasks, cleansers and oils are popular, with lighter textures such as milks, gels and emulsions being favoured over thicker creams. Japanese Beauty prioritises taking care of the skin with respect and creating products with the intention of making the skin look and feel its absolute best by offering long-term benefits as a result of preventative care. Why don’t you give Sensai’s 2 Step Cleanse & Purify range a go? Let the results do the talking:

SENSAI Silky Purifying Step 1 Remove & Reveal Cleansing Gel with Scrub. Our Price £34.95 – save £6.05 (15%) off RRP

SENSAI Silky Purifying Step 2 Cleanse & Purify Mud Soap (Wash & Mask). Our Price £34.95- save £6.05 (15%) off RRP

Genuine Ingredients

How does a J-Beauty skincare regime differ? Japanese beauty products tend to avoid ingredients with a high percentage of alcohol or the use of harsh chemicals which can irritate the skin. J-Beauty makes use of natural ingredients which derives from the Japanese tradition of using fruits/vegetables, leaves and other organic ingredients in their skincare products. A few examples of popular ingredients used include collagen, pearls, seaweed and green tea extracts. These all-natural ingredients have provided Japanese women with a number of benefits for the skin for centuries, such as softer skin with more elasticity.

Creating Circles

Here’s another Japanese beauty secret for you – as well as being mindful about what is being put on the skin, J Beauty also considers the method of application. Japanese tradition considers the beauty regime as a sign of self-love with the philosophy that skincare should be like a marathon rather than a sprint. Being delicate and applying lotions in a circular motion instead of rubbing are examples of this.  Have you tried SENSAI Silky Purifying Sponge

Shop now to avoid causing any irritation or stress to the skin for just £9.90

Time Is Of The Essence

So, if you are looking for skincare and beauty products which prioritise creating healthy skin and natural ingredients, J Beauty would be perfect for you! Do you want to know how to start your own J-Beauty routine?

#1 Use products with a high percentage of natural ingredients, and a low percentage of alcohol and harsh chemicals.

#2 Double-cleanse and use light textured products such as gels, emulsions and milks.

#3 Always use an SPF to protect your skin from UV rays.

#4 Take your time with your new skincare regime and think of it as an act of self-love and self-care. 

Shop Now for our hand-picked Japanese beauty range;

Shiseido Benefiance Wrinkle Resist 24 Intensive Eye Contour Cream 

Our Price £44.75 – save £13.25 (23%) off RRP

Shu Uemura Art of Hair Urban Moisture Masque 

Our Price £31.95save £13.95 (30%) off RRP

Shiseido Protection Urban Environment UV Cream  SPF50 For Face & Body

Our Price £23.50 – save £10.50 (31%) off RRP

SENSAI Cellular Performance Standard Series Emulsion II 

Our Price £67.50save £14.50 (18%) off RRP

ISSEY MIYAKE L’Eau D’Issey Pour Homme Eau de Toilette Spray  Gift Set

Our Price £48.95 – save £14.05 (22%) off RRP

Shop the full range here: Japanese Beauty Secrets

Spring Fragrance: Have You Got Your New Scent?

We may be rolling our eyes at April Showers, but the promise of glorious spring days spent in the sunshine isn’t far away. If you’re looking for a light fragrance to breeze into Spring with, then read on…





Light & Fresh




For even more inspiration to help you find your spring scent visit the Spring Fragrance page on the allbeauty website.


*Prices correct at the time of publishing

Issey Miyake Review – L’Eau D’Issey Pour Homme

Our Issey Miyake review looks at the bestselling L’Eau d’Issey Pour Homme. We open, spray and reveal all!

Claire Head of Social @allbeauty Flowerbomb Review Our Issey Miyake review is by Claire, allbeauty Head of Social Media. Claire reviews Issey Miyake L’Eau D’Issey Pour Homme Eau de Toilette

Who is Issey Miyake? A quick Google tells me he’s a Japanese fashion designer, known for his fabric innovations. But most of all he’s known for his bestselling fragrances. Here at allbeauty there are certain fragrances we all know (even the Accounts department and the mobile Coffee Man) and Issey Miyake L’Eau is one of The Chosen Few. In fact our CEO wears it which makes you think, if a man who has access to thousands of scents chooses that one, it must be pretty special. Armed with these facts, I decided it was time for an Issey Miyake review.

The feeling of freshness and strength of a mountain waterfall – Issey Miyake describing L’Eau

The official notes of Issey Miyake L’Eau d’Issey Pour Homme are:

  • Top Notes: Yuzu, Cypress, Coriander, Mandarin, Clary Sage, Fresh Verbena
  • Middle Notes: Blue Water Lily, Nutmeg, Saffron, Bourbon Geranium, Ceylon Cinnamon
  • Base Notes: Tobacco, Amber, Musk, Indian Sandalwood, Tahitian Vetiver, Cedar

In fragrance family terms, L’Eau is a Woody scent. Woody scents tend to be warm and cedar-y and manly, so no surprises there. What’s the packaging like? Well the bottle is frosted glass with modernist, sleek lines and sharp silver print. There’s no hint the fragrance was created back in 1993 (in fact it reminds me of The Shard – sideways on it’s actually triangular). It’s fairly weighty too and I only have the 75ml. I like it, it instantly evokes quality, modernity, and class. If I was gifting this I’d feel pretty confident I’d made a good choice, especially if I was trying to impress.


issey miyake review
But what does it smell like? Well it’s called ‘L’Eau’ so I’m expecting something cool, fresh and clean. Reader I am not disappointed, L’Eau definitely ticks those boxes. This is such a clean scent it’s almost soap-like. But there’s something more here. The overwhelming first impression is citrus but with a fiery, peppery note which I think must be the cinnamon (happy to be corrected!). I can also detect the vetiver and musk. Of course, I can’t tell you the dry down on my skin as this is a male scent, but what I can tell you is this scent says clean, groomed and sophisticated. I am noticing after a few minutes that the scent becomes softer and I’d imagine it leaving a subtle aroma rather than announcing itself.

Who should wear this fragrance? I genuinely can’t imagine anyone not being suitable for L’Eau D’Issey Pour Homme. Definitely a daytime scent and perfect for the office or casual wear, I’d say it’s also great for holidays. It manages to be fresh, clean, citrusy and spicy all at the same time. If you’re gifting, buy this for your husband, your boyfriend or your dad (grandads may prefer something a little more traditional).

If you like this then you’ll also like: Kenzo Homme – a fellow light, woodsy scent.

So did I like it? Yes. Would I personally buy it? Yes.
If I’m giving L’Eau D’Issey Pour Homme marks out of ten it’s a solid 8.5. I’d be happy to gift it and I’d be happy around any man who was wearing it.

You can shop Issey Miyake L’Eau d’Issey Pour Homme right here at allbeauty.