Avena Sativa

A simple ingredient with a not-so-simple name, Avena sativa is better known as the humble oat. Used in everything from haircare to hand cream, Avena sativa packs a punch when it comes to nourishing dry and irritated skin. 

The chances are, if you suffer from the dreaded itch that comes with dry, sensitive skin, you’ll have already come across a product that lists Avena sativa amongst its active ingredients, but how does adding oats to skincare work, and does it live up to the hype?
Let’s find out.

What Is Avena Sativa

Avena sativa is the Latin name for a species of grass known as common oat. When the plant matures, its seeds become the oats that you buy from the supermarket, but if it is harvested while the plant is still green, its leaves and stem can be used to create oat straw extract. The extract is naturally high in iron, zinc, manganese and antioxidants, as well as having a number of reported health benefits. 

Avena sativa is available as a tincture, powder or capsule, and is often added into moisturisers for its soothing effect on the skin. The mature oats can also be used in skincare, being ground down to create a fine powder known as colloidal oatmeal.

How Does It Work?

It’s believed that oat straw extract may have a range of benefits to the body, including improving blood flow, boosting brain function and even stabilising mood. But while those aspects are still being studied, what we do know is that Avena sativa works wonders for dry and itchy skin. 

Oat straw extract contains a particular group of antioxidants called avenanthramides, which have been found to reduce inflammation both internally and on the surface of the skin. In addition, many skincare products combine the extract with colloidal oatmeal, which has its own skin-benefits. 

Colloidal oatmeal creates a barrier on the skin to protect it against irritants and also contains water-binding polysaccharides and hydrocolloids which bind moisture to the skin and offer emollient properties. This moisturises dry skin and helps to maintain the skin’s natural pH balance.

Who Can Benefit From Using Avena Sativa?

As Avena sativa is a gentle, natural product which is well-tolerated, it can be used safely for all skin types. However, anyone who suffers from dry, itchy skin, and particularly those who struggle with eczema, will find Avena sativa particularly beneficial. 

While there are many products that fight the inflammation of dry and sensitive skin, not many can relieve the accompanying itch. With some moisturisers gentle enough for use on infants, a cream that combines colloidal oatmeal and oat straw extract is a lifesaver for soothing itchy skin, even during a flare. 

What Products Contain Avena Sativa?

Avena sativa can come under a range of names, depending on the type of product used. When searching for it in your ingredient list, look for oat straw (stem) or oat kernel (seeds). Here are just a few of the products you’ll find Avena sativa in:

For Hair

With its moisture-locking properties, its no surprise that oats make a fantastic ingredient for hair care, as in this Weleda Oat Replenishing Shampoo. Nourishing the delicate skin on the scalp and bringing hydration to dry, brittle hair, this shampoo strengthens hair from root to tip.

Hair Care Oat Replenishing Shampoo 190ml

For Body

Is there anything worse than the feeling of razor burn? With oat kernel extract, Lab Series Razor Burn Relief Ultra soothes irritated skin and calms redness, while aiding the skins natural healing process. Best of all, it’s fragrance-free so it can be used by anyone unlucky enough to be dealing with razor induced itching.

Razor Burn Relief Ultra Fragrance-Free 100ml

For Face

Keep skin calm and hydrated with Balance Me Rose Otto Face Oil – a 100% natural, skin-strengthening rose oil for the face, which works hard to protect sensitive and red complexions.

Balance Me
Sensitive Rose Otto Face Oil

Was this helpful? If so, you can view all of our Avena Sativa products and read similar articles at allbeauty.com/Ingredients

Ingredients Glossary

From acids and alcohol to certified vegan and oils, here you can find our glossary of ingredients inside your beauty products. Break down the jargon and find the key to your beauty needs.


A strong solvent, used for removing nail polish.

A sugar from amino acid, used to bind water to the skin.

A synthetic amino acid, used for its muscle relaxing effects.

Any ingredient in a product that can alter your skin.

A seaweed extract that is used as a thickening agent, similar to gelatin.

Acids used to exfoliate the skin can be natural or synthetic.

An alcohol which is used as a preservative, made by drying to hair and skin.

Synthetic fatty acids used to emulsify ingredients, often used in soap and shampoo foaming of shampoo and soap. (
May be listed as DEA, TEA, or MEA)

A water and oil-soluble antioxidant.

Water-soluble Vitamin C, a potent antioxidant.


Balsam Peru
An essential oil, see also Benzyl Alcohol.

Batyl Alcohol
A fatty alcohol derived from glycerin which is used to emulsify skincare products and reduce moisture loss.

A natural wax which is moisturising and has antibacterial properties.

Behenyl Alcohol
An alcohol used to emulsify skincare ingredients and prevent moisture loss.

Natural clay that is used in masks to gently dry oily skin.

Benzalkonium Chloride
A preservative used in skin products, is also antimicrobial.

Benzyl Alcohol
An alcohol which is used as a preservative, derived from Balsam Peru, it may cause skin irritation.

An anaesthetic, used to numb skin when applied topically.

Betaine Salicylate
A beta-hydroxy acid used to exfoliate.

BHA or butylated hydroxyanisole
A synthetic antioxidant and preservative.

BHA or beta hydroxy acid
Oil-soluble acids used to exfoliate the skin, can be natural or synthetic.

See Formaldehyde Releasing Preservatives.



A compound used to soothe itchy skin

Calcium Ascorbate
A form of vitamin C

A natural amino acid

An essential oil, used for its fragrance

Cetearyl Alcohol
An alcohol used to emulsify skincare ingredients and prevent moisture loss

Cetyl Alcohol
An alcohol used to emulsify skincare ingredients and prevent moisture loss



Decyl Glucoside
A plant-derived, gentle cleanser

A polysaccharide which binds water to the skin

Diazolidinyl Urea
See Formaldehyde Releasing Preservatives

Dibutyl Phthalate
A solvent and fragrance, used in nail polish and perfume

See Alkyloamides

DMDM hydantoin
See Formaldehyde Releasing Preservatives



A protective stabiliser used in cosmetics

Plays a role in skin flexibility, plant and animal derived versions are often used in cosmetics

A waxy substance which moisturises the skin by softening and protecting the outermost layer

A sunscreen ingredient that protects against UVB rays

Ester C
A formulation of vitamin C that contains predominantly
ascorbic acid

An alcohol which is used as a preservative, may by drying to hair and skin



Ferulic Acid
A plant-derived antioxidant that enhances the effects of other antioxidants

Formaldehyde Releasing Preservative
An older type of preservative which is out of favour due to potential for harm

Includes: quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, polyoxymethylene urea, sodium hydroxymethylglycinate, bromopol and glyoxal



A thickening agent, usually derived from animal sources 

GLA or Gamma Linolenic Acid
A fatty acid which is both an antioxidant and an emollient

An ingredient which is present naturally in fats, but can also be produced synthetically.
See also humectant.

Glyceryl Ester
A large group of fats and oils which are used as emollients and lubricants

Glycolic Acid
An alpha hydroxy acid used to exfoliate the skin

See Formaldehyde Releasing Preservatives



Hemp Seed Oil
Natural oil derived from the seed of the hemp plant, often used as an emollient

Hexyl Laurate
A combination of hexyl alcohol and lauric acid which is used to condition skin

Light moisturisers which draw and bind water to the skin

Hyaluronic Acid
A substance which holds water and prevents moisture loss

A term used to explain that a product contains no common allergens 



A synthetic antioxidant

Imidazolidinyl Urea
See Formaldehyde Releasing Preservatives

Isopropyl Alcohol
An alcohol which is used as a preservative, may by drying to hair and skin



Jojoba Oil
An oil derived from the seed of the jojoba plant, it is moisturising and antibacterial



Lactic Acid
An alpha hydroxy acid used to exfoliate the skin

A thick emollient sourced from sheep’s wool

A compound naturally found in citrus fruit that contributes to their smell

An ingredient that helps ingredients cross the skin/tissue layer



Magnesium Ascorbyl Phosphate
A form of vitamin C that is often used as an antioxidant in skincare

A thickening agent that is often used for its soothing effect

Menthyl Lactate
A derivative of menthol, often used for its fragrance or for its natural cooling effect 

An alcohol which is used as a preservative, may by drying to hair and skin

Mineral Oil
An odorless oil which is derived from petroleum



Neroli Oil
An oil derived from Neroli which is fragrant but can often be a skin-irritant

Another name for niacin or vitamin B3



Moisturisers which
seal moisture into the skin, usually balms or thick creams

An organic compound used in sunscreen, protects against UVB rays

Oleic Acid
A fatty acid which has
surfactant properties



Pantothenic Acid
Also known as B5, used to treat acne

A group preservatives which may be harmful

A substance derived from petroleum, used as a thickener

A common preservative which is favoured over others due to being less of an irritant 

Phosphoric Acid
Used to adjust the pH level in skincare products

Polyoxymethylene Urea
See Formaldehyde Releasing Preservatives

A group of ingredients used in hair product, have an antistatic effect 

A group of substances used in products to prevent bacterial contamination

Prickly Pear
An oil derived from prickly pear cactus, rich in Vitamin E and antioxidants

Primrose Oil
A soothing, moisturising oil from the evening primrose plant

Propylene Glycol
A hydrating humectant which helps ingredients penetrate the skin



See Formaldehyde Releasing Preservatives

A flavonoid found in many plants, has antioxidant and anti inflammatory properties



Reducing Agent
A substance that can break down the disulfide bonds in hair, used to aid hair straightening 

An antioxidant which is found in red grapes

The name given to the Vitamin A molecule



Salicylic Acid
A beta hydroxy acid that has deep exfoliating properties, used to target acne

Used as a slip agent and to create a layer on the skin, filling in fine lines and giving a smoother appearance

Slip Agent
A term used to describe compounds which, when added to a cosmetic formulation, enable other ingredients to spread more easily on the skin and penetrate deeper

Sodium Benzoate
A derivative of benzoic acid that is used as a preservative

Sodium Hydroxymethylglycinate
See Formaldehyde Releasing Preservatives

Sodium Lauryl Sulfate
A cleansing agent commonly used in detergent and shampoo, known to be drying to hair and skin

Stearyl Alcohol
An alcohol used to emulsify skincare ingredients and prevent moisture loss

A cleansing agent used in many shampoos and bath products

A compound that lowers the surface tension between two states, detergents, emulsifiers, foaming agents



An animal by-product used in the soap and candle making process

Tannic Acid
An antioxidant which is believed to carry anti-carcinogenic properties

Thickening Agent
Any substance that, when added to a cosmetic formulation, acts as a lubricant 



Water Binding Agent
A range of ingredients which, when added to skincare, improve the skin’s moisture retention



Xantham Gum
Used as a thickening agent

Sodium Lauryl Sulfate

If you’ve scanned the options in the haircare section recently, you may have noticed an increase of products declaring themselves SLS-free. Before adding another ingredient to your ‘avoid’ list, let’s investigate what SLS actually is, and whether you should be concerned about it featuring in any of your favourite beauty products. 

What Is Sodium Lauryl Sulfate

Sodium lauryl sulfate, or SLS, is a surfactant, a compound that is used to increase the ability of a product to spread and lather. It is most commonly found in shampoo, soap and shower gel, not only helping to create a good transference of the product but playing a role in its cleaning capabilities too. 

SLS is usually derived from either coconut or palm kernel oil because of its high lauric acid content. To the palm oil, sulphuric acid is added and then neutralised using sodium carbonate, all of which processes the lauric acid into SLS. The reliance on palm oil to create SLS is one of the reasons that many brands are moving away from SLS, which we’ll discuss in more detail later in this article. However, despite the admittedly scary-sounding ingredients involved in the process (though we all know by now that acid ≠ bad), SLS is safe to use and has been used in products we know and love since 1930.

How Does It Work?

When it comes to deep cleaning, sodium lauryl sulfate is a fantastic ingredient. As a surfactant which is both water and oil-soluble, nothing stands in its way.  It’s thorough action of trapping oil and water within its foam allows dirt and grease to be lifted and removed, leaving only your squeaky clean skin or hair behind. Of course, along with the grease and dirt, your skin and hair’s natural oils are also removed when using SLS, which is why following up with a conditioner or moisturiser is so essential.

Why Are Companies Moving Away from Sodium Lauryl Sulfate?

Despite SLS being safe to use and a key ingredient in many shampoos and cleaning products, there is a push to move away from its use for a number of reasons. 

The first is the reliance on palm oil as part of the manufacturing process. Palm oil is an ingredient that has strong links to the deforestation of rainforests, which many brands, particularly those with an eco-focus, don’t want to be associated with. 

Second, SLS has been shown to be very drying. While the majority of people can take steps to counteract this, such as by using a conditioner after shampooing, there is a large group for whom SLS is a no-go ingredient. Those with curly, dry or frizzy hair should avoid using products that contain an SLS, as should anyone with dry or irritated skin conditions, including eczema and psoriasis.

The final reason that companies are moving away from SLS is that it’s simply no longer a must-have ingredient in formulating cleansing products. Alternative, gentler surfactants are increasingly available, such as Sodium Coco-Sulfate, which provides the same function as SLS without the need for palm oil or the harsh, oil-stripping properties.

What Products Contain Sodium Lauryl Sulfate?

Unless you specifically avoid SLS in your purchasing decisions, the chances are high that you’ll already have a large number of products in your home that include SLS. Essentially, anything that lathers and foams as part of its cleaning process will probably contain SLS.

Here are our Sodium Lauryl Sulfate top picks.

Volumifique Bain Shampoo Fine Hair 250ml

Regenerate Original
Advanced Foaming Mouthwash 50ml

TIGI Bed Head Dumb Blonde
Tween Set: Shampoo 750ml & Reconstructor Conditioner 750ml

Most people can use sodium lauryl sulfate without issue, but as mentioned above, it is best avoided if you have a dry skin type or hair that requires a lot of moisture. 

Was this helpful? If so, you can view all of our Sodium Lauryl Sulfate products and read similar articles at allbeauty.com/Ingredients


Sweet, sweet, coffee, what would we do without you? At allbeauty, we love a steaming hot cup of joe as much as the next person… maybe more, but we’re not here to talk about grande cappuccinos (with coconut milk if you please). Instead, today we’ll be looking at coffee as an active ingredient in skincare products. We’ll explore coffee’s many beneficial properties, discuss how it can benefit your skin, and consider whether you should be rushing out to buy some (spoiler alert: you should). 

With a long history in the UK, coffee was first introduced to our shores in the 16th century. Why then, has it only recently started to make its way into beauty products? It’s a matter of science.

Why Use Coffee in Cosmetics? 

A new addition to western skincare, the benefits that coffee offers to the skin have only recently been established. As with so many things, we’ve had to wait for technology to catch up in order to allow chemistry to explain what exactly coffee can do for our health. We now know that along with smelling great and giving us a caffeine hit, coffee contains antioxidants, has antimicrobial properties, dilates blood vessels and improves circulation. 

But that isn’t to say that you should start washing your face with what’s left in the mug! It’s all about processing the coffee bean at just the right time.

How Does It Work?

One of the reasons that coffee can be used in so many different ways is that it has different properties when raw and roasted. When raw, oil can be extracted from the green beans, unleashing its full antioxidant properties. While the antioxidant potential in coffee is present from bean to brew, it’s at its strongest pre-roast. 

Meanwhile, the roasted beans, when ground, are the perfect consistency for exfoliating, while the caffeine also stimulates circulation and aids slimming. Interestingly, caffeine is able to absorb through the skin, which is why it is used as an active ingredient in some skincare. 

Who Can Benefit From Using Coffee?

When it comes to skincare, if you’re one of the millions of women who suffer from cellulite, coffee may just be your new best friend. The exfoliating action smoothes skin, while caffeine stimulates circulation and helps to drain excess fluid from the tissue. Take a look at our recommendations below to try it for yourself.

What Products Contain Coffee?

At allbeauty, we have a range of products that contain elements of coffee. When scanning the ingredients, look for:

• Coffea arabica seed oil

• Coffea robusta seed oil

• Coffea seed extract

For Your Face

We all know that antioxidants are fantastic for keeping us looking younger, longer. That’s why we love the Caudalie Instant Detox Mask. With both arabica and robusta coffee seed extract, along with a nourishing blend of essential oils and cleansing pink clay, this antioxidant-rich mask is a must-have.

Masks and Scrubs Instant Detox Mask 75ml

For Your Hair

Caffeine is one of the latest ingredients to make waves in the world of hair products. Stimulating circulation of the scalp and follicles, it’s believed to encourage growth, leading to longer, healthier hair. Try Novex Coffee Shampoo paired with Novex Coffee Conditioner and see the results for yourself!
Hair Boost Coffee Shampoo 200ml

Was this helpful? If so, you can view all of our Coffee products and read similar articles at allbeauty.com/Ingredients

The Cuddle Up

Discover Your New Scent This Autumn

Is there any season more wonderful than Autumn? Cold wind tousling hair and scarves, the crunch of leaves under chunky boots, evenings on the sofa with a glass of Merlot – it’s the beginning of the snuggliest season. 

As the evenings draw in, we’ll spend more time indoors, more time wearing woolly layers. Suddenly those floaty scents of summer will begin to jar with the autumnal atmosphere. Over the next few months, we’ll be spending more time getting cosy and snuggling up with the ones we love, so what better time to invest in a signature Autumn scent?

If you need inspiration, we’re here to guide your sense with our five top-rated fragrances for both men and women.

Autumn Perfumes for Women

  1. Ombre Leather by Tom Ford 100ml
Our Price £97.75 You save £17.25 (15%) off RRP


The most popular of our cool-weather ladies fragrances, Ombre Leather has top notes of cardamom, with mid notes of leather and jasmine sambac.

This is a deep, warm perfume which will be a firm favourite through Autumn and Winter. 



  1. Miss Dior by Dior 150ml
Our Price £127.80
You save £14.20 (10%) off RRP

A scent that bridges summer and Autumn perfectly, Miss Dior by Dior combines top

notes of Italian mandarin with the heady fragrances of Egyptian jasmine, rose and patchouli.


Miss Dior is one of those rare breeds of perfume that has stood the test of time.



  1. La Panthere by Cartier 50ml

    Our Price £43.50
    You save £44.50 (51%) off RRP

A sensual floral, La Panthere by Cartier is a diverse scent that will take you effortlessly from day to evening.

With notes including gardenia, rhubarb, dried fruit and musk, you’re sure to be impressed with this bouquet.



  1. Sexy Ruby by Michael Kors 50ml
Our Price £29.95 You save £40.05 (57%) off RRP

An autumnal perfume for those who prefer a fruity fragrance, Sexy Ruby by Michael Kors has main notes of raspberry, apricot and rose.

The base note is cashmere wood, which provides a deeper complexity to the overall scent.




  1. Aqua Allegoria Bergamote Calabria by Guerlain 125ml
Our Price £35.95

A spicy citrus, Aqua Allegoria Bergamote Calabria by Guerlain has top notes of bergamot and petitgrain (the leaves of a bitter orange plant),  with ginger and cardamom mid-notes and a woody, white musk base. 





Autumn Perfumes for Men

  1. Oud Wood by Tom Ford

    Our Price £138.70
    You save £23.30 (14%) off RRP

From the Private Blend Collection, Oud Wood by Tom Ford is our top-rated men’s fragrance for Autumn. 

The notes of oud and Brazilian rosewood are joined by sandalwood, cardamom, Sichuan pepper, and vanilla, to create a heavenly combination for cold days.



  1. He Wood Rocky Mountain Wood by Dsquared2

    Our Price £39.95
    You save £28.05 (41%) off RRP

Inspired by the Canadian Rockies, He Wood Rocky Mountain Wood by Dsquared2 is a fragrance that will see you through Autumn, Winter, and even Spring.

With notes of violet, cedar, vetiver and pepper, this is an excellent choice for a signature scent.



  1. Only The Brave Extreme by Diesel

    Our Price £52.00
    You save £13.00 (20%)

An oriental woody fragrance, Only The Brave Extreme by Diesel is an ideal option for men who prefer to avoid the heavier musks.

Notes of apple, lemon and mandarin orange bring a fruity zest, which is balanced with leather, rose and tonka bean.



  1. Invictus Legend by Paco Rabanne

    Our Price £63.30
    You save £10.70 (14%) off RRP

For a fragrance that can take you from the waters of the Mediterranean to the ski fields of the Alps, look no further than Invictus Legend by Paco Rabanne. Fresh notes of sea salt, grapefruit and the ocean are juxtaposed with bay leaf, amber and wood.




  1. Eros Flame by Versace

    Our Price £55.25
    You save £9.75 (15%) off RRP

This strong scent is one of contrasts, with citrus, wood, spices and amber all coming into play.

The main notes are mandarin orange, vanilla, tonka bean and rosemary, although black pepper, rose, geranium, lemon, sandalwood and cedar all get a mention too.



With a vast range of perfumes available at allbeauty, it’s safe to say that your signature scent is only a few clicks away. So, what will you be wearing this Autumn? 

Hyaluronic Acid

There are a lot of things to appreciate about Autumn – back to school vibes, pumpkins, the return of great TV dramas and cosy nights in, to name just a few.

With Fashion Week approaching, there’s also the new season saga of what to wear. Love it or loathe it, when Autumn hits, it’s time to start considering some extra layers – and at allbeautyhq, we’re not just talking clothing. September is a key month to adapt your skincare routine, ensuring that you dedicate additional nourishment and care.

What’s in your face?

Step into our Autumn skincare ingredient of the month – Hyaluronic Acid. Hya-what, we hear you cry? Upon first impression, Hyaluronic Acid does sound a bit extreme, but don’t worry – we’re here to demystify this skincare saviour and highlight some top tips on its properties.

What is Hyaluronic Acid?

Hyaluronic Acid is actually a sugar molecule (a polysaccharide, if we’re feeling fancy) which occurs naturally in your skin. An antioxidant; it supports up to 1000 times its weight in water and by doing so, helps to support collagen structures, keeping skin supple and tissues lubricated.

If it’s already part of my skin, why should I consider using this ingredient now? 

Our natural production of Hyaluronic Acid actually diminishes as we age, which is why it is recommended to start incorporating hyaluronics into your routine to rebalance levels after the age of 25. 

As mentioned above, Autumnal temperatures can be unpredictable, and using a hyaluronic acid can also help to protect your skin from dehydration due to extreme temperature changes. That’s right – the combination of cold air outside and having the central heating on inside may leave you feeling snug, but it can also have a drying effect on your skin.

In addition to adding much needed hydration, Hyaluronic acid also has an anti-bacterial effect, making it ideal for those dealing with broken skin, redness or inflammation. Being an antioxidant, it can also help to limit the damage of air pollution or sunlight.

So, what should I look for on the label?

  1. Hyaluronic acid is commonly listed as follows: Hyaluronic acid, hydrolysed hyaluronic acid, sodium acetyl hyaluronate or sodium hyaluronate.
  2. Sodium hyaluronate is, as the name suggests, a salt derivative of the molecule and is smaller in size, allowing for better skin penetration.
  3. You should look for a product which contains an ingredient percentage between 0.25-2.5% to allow for optimum penetration of your skin cells.

What to use to replenish those pesky deficits – allbeauty’s top picks:


#1 Laboratoires Novexpert Paris Micellar Water with Hyaluronic Acid 200ml (Our Price £20.00) should be used at the end of the day with a cotton pad to remove all traces of make-up and dirt. 100% natural, this micellar water is hydrating and restorative.




#2 The Organic Pharmacy Serum 30ml (Our Price £30) contains Hyaluronic Acid & Sodium Hyaluronate. Apply a dropper of serum before moisturising as part of your usual skincare routine to fill, hydrate and restore volume to the skin.




#3 Gatineau’s Melatogenine Futur Plus Anti-Wrinkle Radiance Mask 75ml (RRP, £46.00, Our Price £26.95) can be used as a 10-15 mask or overnight for an intensive treatment. This Parisian beauty incorporates collagen and hyaluronic acid with youthful radiance molecule Melatogenine to form a rich and creamy mask. Gentle enough to be used around the eyes; this is our favourite for a Sunday night skin therapy session.



#4 Founded in Milan, Collistar’s products combine Italian style, research and innovation. The Collistar Hyaluronic Acid Aquagel 50ml (RRP £41.50, Our Price £23.95) is a speciality moisturising treatment that can be massaged into skin mornings and evenings to provide extra elasticity, hydration and comfort.


To view all of our Ingredients and read the full articles go to allbeauty.com

Lancôme Idôle, for women of a new era

The brand-new fragrance from Lancôme may come in one of the slimmest fragrance bottles in the world (just 15mm thick), but its message is far bigger. Empowering women to look to themselves for the inspiration they need and to defy expectations. The brand dedicates the fragrance to;

“Women who dare to dream.

The leaders and innovators of tomorrow…a new generation of icons”.

Meanwhile, the brand itself has taken an inspired leap in its diversification away from tradition with the creation of a new, ‘clean’ accord – a register that has only been minimally explored to date.

To create a note consistent with the rose flower in its natural state, two essences, rose absolute and rose water, come together to form the heart of the new formula. Perhaps not unsurprisingly, as the rose has been central to the brand ever since it was chosen as its emblem.  The fragrance is then lightly enhanced with a touch of jasmine whilst a trace of patchouli and an assembly of white musks form a white chypre base that brings Idôle its full elegance.

Whilst most Chypre fragrances tend to be warm and dry, almost all are built around a woody, mossy accord of bergamot, oakmoss, patchouli and labdanum (from the rock rose plant). Elements of flowers, fruits or woodiness are sometimes exaggerated in chypre fragrances, keeping this category interesting – Idôle’s new ‘cleaner’ scent is certainly no exception.

 Node breakdown:

  • Top: Bergamot essence
  • Heart: Rose essence, rose absolute and rose water, jasmine infusion and jasmine absolute
  • Base: Patchouli heart essence, cedar essence, vanilla extract

 Then there’s the bottle.

The glass surfaces of the bottles are so thin that the fragrance appears to be holding itself in the palm of your hand. Lancôme state;

Powerful in its simplicity, Idôle’s faceted bottle radiates light. So sleek is its design that it appears to almost fuse with the hand. A reminder that endless possibilities are within reach.”  

The Rose of Idôle

Lancôme claims both the transparency and traceability of the ingredients within its formulas.

As part of L’Oréal’s socially productive purchasing program, “Solidarity Sourcing”, Lancôme benefits from exclusive raw materials, custom-crafted for its fragrances through sustainable supply chains or those currently awaiting certification by an independent organization. One of these, the Rose, essential to the fragrance signature of Idôle, is also the subject of a development project supported by Lancôme of which the objective is to improve the positive impact of the supply chain on a social, economic and environmental scale.

We refuse to compromise between the fragrance quality of our creations and the protection of the natural resources and people who produce them.”

Rose Petal of Isparta, Turkey

Cultivated in Turkey, this essence, exclusively made for Lancôme, is obtained from hand-harvested roses and enriched with concentrated rose water. It intensifies the refreshing, verdant facets of the flower, contributing to the sparkling natural expression of Idôle. Lancôme supports this family-based industry by helping to improve agricultural practices and work conditions and by assisting in the obtainment of a “fair trade” certification. The project also helps the women working in its production to be recognized for their contributions.


Super infusion of Jasmin Grandiflorum from India

Made for Lancôme using flowers harvested by hand in the Indian province of Tamil Nadu, this infusion is produced thanks to the exclusive development of an extraction process that makes it possible to attain the best the flower has to offer. Revealing fruity petal facets with an underlying clean, intense creamy softness, it reveals the flower in a bright, modern way.

 Shop Idôle now