The Power of Charcoal: Novex’s tips for healthier hair

We were intrigued by Novex’s new Powerful Charcoal Range. We’ve seen activated charcoal make a grand entrance into the teeth whitening category, and wanted to know more about how it can be used to improve our hair. We caught up with Novex to find out exactly how it works…

Why do I need to detox my hair?

On a daily basis, our hair comes in contact with all the impurities and toxins present in the atmosphere, especially in urban areas where there is more pollution. These toxins and pollutant impurities, such as particles, are deposited in the hair and scalp. They accumulate and end up clogging the root and capillary fiber, which impairs the absorption of nutrients and the growth of the strands.

These polluting impurities need to be removed effectively and without harming the strands as well as leaving them protected against external aggressions caused by pollution.

What do the charcoal products look like? Are they black?

All the products from Novex The Powerful Charcoal line have a standard white look and feel. The mask and the conditioner have a creamy and consistent appearance, which allows the strands to be well coated. The shampoo has a liquid consistency so that the product spreads well through the scalp. The spray also has a creamy consistency, so as to protect the conditioned strands.

Where does the charcoal come from?

Activated charcoal, rather than ordinary charcoal, is charcoal especially obtained from the burning of certain woods, cork or fruit peels (e.g. coconut) under very specific conditions. Burning must be at high temperatures (8000 °C – 10000 °C) and low in oxygen. This specific firing gives activated charcoal unique properties such antipollution and detoxification.

How often do I need to use them?

The Powerful Charcoal products are a daily care range and have been developed specifically to be part of the daily routine of capillary care (regular use).

What are the three biggest mistakes people make in hair care and how can they be avoided?

  1. Blow-drying your hair without heat protection
    •  Spraying a heat protector on your hair proactively protects hair from heat damage, plus it seals in shine, calms frizz, and keeps hair from becoming dry.
  2. Not using a conditioner
    • If you’re avoiding using conditioner for fear that your hair will become too flat, think again, you can achieve volume with the right conditioner. Just like your face, your scalp needs moisture too.
  3. Forgetting to moisturize and nourish your hair
    • Hair loses moisture quickly. You can use special hair masks according to your hair type to address this problem. Even if you think your hair is relatively healthy, the change of seasons can be hard on your strands, so it’s good to get in the habit of using a mask weekly to make sure you’re giving your hair the moisture it needs.

Like the rest of our body, our hair reacts to the world around us which is why detoxing, protecting, conditioning and nourishing your hair is important if it’s going to look its best.

Shop the Powerful Charcoal range now on the allbeauty website


*Information correct at the time of publishing


Haircare: Multi Step Routines

The transition from cold winter air to the humidity of summer means that Spring is a key period for ensuring that your hair maintains top condition from root to tip…

A time for renewal, this spring we’ve come up with a list of product suggestions to give your mane a new lease of life.

For even more inspiration to maintain your hair in top condition from root to tip visiting the Spring Haircare section on the allbeauty website

*Prices correct at the time of publishing

Hair Loss and Hair Thinning, Meet the Experts: Foltène

Originating in Como, Italy back in 1944, Foltène has established itself across the globe as a specialist in the prevention and treatment of hair-loss and hair thinning problems. With hair health a growing item on the beauty agenda, we met the experts to ask those pressing questions about how our hair, and their products, actually work.

Did you know?
  • Hair is the fastest growing tissue in the body, second only to bone marrow
  • We lose approximately 50-100 hairs per day
  • Average number of hairs per head is 100,000 -150,000
  • Our hair grows an average of 1cm per month
  • Each hair is, on average, 10-100μm (Nanometer)Brush Foltene

What causes hair loss and thinning?

Causes can vary from hormonal factors, nutritional deficiencies, aging or contemporary (stressful) lifestyles, leading to symptoms such as the weathering of the hair shaft, increased aging of the hair follicle and/or decreased melanocyte function (resulting in hair colour changes).

How does the cycle of hair work?

There are three phases in the hair cycle:

Growth (the anagen phase) – this is the developing phase that allows the hair to reform and grow. This stage lasts three to five years.

Resting (catagen phase) – this is the regressive phase. This is when the hair stops growing. This stage lasts approximately three weeks.

Falling (telogen phase) – this end phase allows the hair “pushed” out of the hair follicle by the growth of a new hair. This lasts around four months, then the hair resets the cycle.

On average, 90% of healthy hair is in the anagen phase (growth), while 10% is in the catagen (resting) or telogen (falling) phase.

How does Foltène influence the hair cycle?

Foltène products promotes more of a holistic approach on hair loss conditions and contribute to the normalisation of the hair cycle by extending the growing phase and shorting the falling phase, helping to regain a healthy hair cycle.

They also prolong the resting phase, bring more nutritive elements to the hair follicle whilst also preventing the attack of toxins.

Foltène has two patented ingredients – what do they do?

Tricosaccaride is the original patented active ingredient that helps strengthen the hair and bring the balance of the scalp to its natural condition. It also encourages the natural growth of hair and helps to reduce hair loss.

The second patented active ingredient, Tricalgoxyl, is rich in polysaccharides extracted from algae and acts to normalise the life cycle of hair. It helps reduce hair loss, encourages natural hair growth and restores the natural balance of the scalp. It’s most commonly used in Foltène’s women’s product range.

Who could benefit from using these ingredients?

We recommend the product to all men and women with hair loss problems, people who may notice extra hair in their brush or comb, people with hair which tends to be thin, fine, dry, limp or lifeless, subject to easy breakage. It’s also, recommended for chemically damaged hair.

For Foltène’s full product range, click here

NEW Kérastase Blond Absolu

Meet Blonde Absolu: the very first ultra-violet hair care system from Kérastase. With neutralising and caring properties, say goodbye to brassy tones and hello to gorgeous blonde…

Shop The Range:

Bain Lumiere Shampoo 250ml
Hydrating, illuminating shampoo for lightened or highlighted hair to gently cleanse, soothe and hydrate hair from root to tip. Infused with hyaluronic acid, hair is left feeling light and looking luminous.
RRP: £23.00
allbeauty Price: £18.00

Bain Ultra Violet Shampoo 250ml
Specifically designed for for lightened or highlighted hair, this iridescent purple shampoo neutralises brassiness and prevents unwanted yellow tones in blonde or grey hair leaving a nourished cool blonde. Enriched with Hyaluronic acid and Edelweiss flower to nourish hair.
RRP: £23.00
allbeauty Price: £18.40

Cicaflash Intense Fortifying Treatment 250ml
This opalescent milky gel is a super shot of care for lightened hair! With the restorative performance of a masque and the lightweight finish of a conditioner, it intensively nourishes, smooths, strengthens and softens hair. Suitable for all lightened blonde tones, Cicaflash restores the hair fibre to prevent breakage.
RRP: £26.50
allbeauty Price: £21.20

Masque Ultra Violet Treatment 200ml
This rich purple mask removes unwanted yellow undertones and brassiness, while deeply hydrating and restoring hair strands. Non-staining, use this hair maskonce a week, or as often as needed to keep your blonde hair luminous and cool and protected against oxidation.
RRP: £35.00
allbeauty Price: £28.00

Cicaplasme Thermal Protector 150ml
Enriched with Hyaluronic acid and Edelweiss flower, Cicaplasme cream helps seal split ends and smoothe hair for uniform touch and long-lasting frizz control. With UV filters to protect against damage, it also provides heat protection for up to 230°C from heat styling tools.
RRP: £25.00
allbeauty Price: £20.00

WIN! Moroccanoil Essentials Set Worth £65

Win 1 of 12 Moroccanoil Essentials Sets worth £65!

Our  Moroccanoil Essentials Set  giveaway is open to the UK only. 12 winners will be selected at random, from all entries received on the blog and via our social channels. You can enter as many times as you like across all platforms, but only once here on the blog.

We’ve teamed up with Moroccanoil to give 12 – yes TWELVE! – lucky readers the chance to win a Moroccanoil Essentials Set worth £65! Each kit contains:

Moroccanoil Treatment allbeauty blog


A cult industry favourite, more than three liters of Moroccanoil Treatment has been sold world-wide, and has won more than 120 awards globally!

For your chance to win, simply enter down below or over on our Facebook page! You can also shop Moroccanoil at allbeauty.com 

Good luck!


Curl Company Q&A

Curl Company Q&A: your questions answered!

Developed by experts in curls and waves, the entire Curl Company range has been dedicated to products specifically tailored to suit every curls’ needs!

Professionally formulated to lock in moisture, de-frizz and perfect with key curl-friendly ingredients, The Curl Company are all about empowering women everywhere with products that help them to get the best from their natural curls, waves and coils, so that they embrace their natural texture!

Here’s everything you need to know about the range…

What makes The Curl Company Curlplex so special?

The Curl Company Curlplex is made up of Moringa and Meadowfoam Seed Oil. Known as The Tree of Life, Moringa Oil is considered one of the most nutrient-dense oils on the plant. These ingredients will help nourish the hair and scalp as well as smoothing hair and improving combability. This will prevent flyaway’s and keep curls defined.

Does your leave-in conditioner contain silicones?

We can confirm this leave-in conditioner is silicone free.

 Are you products suitable for vegans?

All of our products, except our treatment masque, is suitable for vegans.

I have coil curls, what products would you recommend?

All of our products are suitable for the coil hair type so we would recommend using a selection of products to create the perfect hair routine.

I want to shape and define my curls, what product is best to use?

We’d recommend using our Styling Crème Gel.

Are your products cruelty free?


Shop all Curl Company at allbeauty.com 



The History of MOROCCANOIL – Celebrating 10 Years

As they celebrate their 10th anniversary of oil-infused haircare, we look at the history of MOROCCANOIL and how the brand is bringing confidence to women worldwide.

The history of MOROCCANOIL starts with one woman. 10 years ago, Carmen Tal found herself away from home with dry, colour-damaged hair. Inspired by the Mediterranean, she applied argan oil to her hair and the rest, they say, is history… 

After witnessing her hair transform from dry and damaged to shiny, smooth and manageable, Carmen Tal began her quest to share the magic of argan oil with the world and the MOROCCANOIL brand was born. With more than 50 different products for hair alone, MOROCCANOIL really is a unique approach for every haircare need. Not to mention an irresistible collection of body care products.

Argan tree allbeauty history of MOROCCANOIL

The argan oil story

Thanks to the deep, hardy roots of the argan tree, argan oil is a truly unique precious oil. Rich in essential fatty acids, such as omega 3 and 6, vitamin E and antioxidants, argan oil has been revered for centuries by Mediterranean women for its nourishing and hydrating qualities.

Thanks to its high levels of vitamins, minerals and antioxidants, argan oil is able to help revitalise skin, increase hair’s elasticity and consistently restore shine to dull, lifeless hair. It is also a powerful UV-protector and free-radical neutraliser.  Argan oil has also been known to help reduce the appearance of wrinkles.

History of MOROCCANOIL: the inspiration

Since 2008, Carmen Tal has been inspired by the Mediterranean landscape, sea and culture. She created the brand with the simple will to share the transformative powers of argan oil-infused products with women across the world to help them feel empowered.

My greatest inspiration was to listen to the inspiration around me… and to listen to the women around me, for whom I created Moroccanoil – Carmen Tal

Now, Carmen hopes to inspire all women to be resilient, exotic and full of mystery: just like the argan tree.

history of MOROCCANOIL

A luxurious treat for all the senses

Perfected to infuse argan oil formulas with an iconic juxtaposition of notes to transport the senses, we all know and love the truly distinctive fragrance! Spicy amber florals merge with sweet florals, taking users on a sensorial journey with a luxurious spa-like quality.

As a brand, MOROCCANOIL source only the highest quality argan oil, originating from argan trees grown in Morocco, and contains no additives, colorants or preservatives.

The original foundation for all hair types

Moroccanoil Treatment allbeauty blog history of MOROCCANOIL

The brand’s signature product –MOROCCANOIL Treatment – is the perfect foundation for haircare. And it just so happens to be our all-time FAVOURITE too! This award-winning formula creates long-lasting smoothness, increases manageability, reduces blow-dry time and boosts shine.

From their one-woman beginning, the brand has committed to creating a head-to-toe nourishing collection of hair and body treatments for all hair and skin types – all infused with argan oil.

Celebrate 10 years of MOROCCANOIL with us and shop the iconic products at allbeauty.com  You can discover more of the history of the brand and the inspiration behind Moroccanoil below:

Shu Uemura: The Ultimate Reset Button For Damaged Hair

NEW Shu Uemura Ultimate Reset – the weightless restoration remedy for ultra-damaged hair…

New from Shu Uemura, the Ultimate Reset collection is a complete treatment range for ultra-damaged hair. Perfect for those in need of deep repair, but found the previous Shu Uemura Ultimate Remedy range too heavy for thinner hair, Ultimate Reset offers a weightless alternative.

The Shu Uemura Ultimate Reset range is made up of three key products:

  • Ultimate Reset Extreme Repair Shampoo
  • Ultimate Reset Extreme Repair Conditioner
  • Ultimate Reset Extreme Repair Treatment Masque

Immense beautifying powers

Enriched with Japanese rice extract, which is highly regarded for its moisturising and protecting virtues, the Ultimate Reset range is rich in antioxidants to help promote elasticity and prevent brittleness and the damage it causes. In fact, Japanese women have looked to rice for its immense beautifying powers for centuries,  and it is often referred to as “nuka biji”, or ‘beautiful by the rice’.

Harvested in the Hyogo region of Japan famed for its sustainable cultivation system, the rice extract used in every bottle of Ultimate Reset is of the highest  quality, free from chemical pesticides to maintain purity and ensure maximum natural benefits. A treat for the hair and for the senses, the range also incorporates base notes of sandalwood, vanilla, musk and tonka bean, middle notes of jasmine, ylang ylang and geranium, and top notes of orange, peach and orange blossom.

What does the science say?

  • Hair feels deeply repaired and manageable from root to tip
  • Ultimate Reset Extreme Repair Shampoo provides intense care without weighing hair down
  • Ultimate Reset Extreme Repair Conditioner softens and strengthens
  • Ultimate Reset Extreme Repair Treatment Masque provides up to 24 hour discipline. Hair is left shinier and stronger.

Shop the Range:

Ultimate Reset Shampoo

Shu Uermura Ultimate Reset Shampoo

Enriched with hydrating coconut oil, this delicate shampoo helps to cleanse the hair and scalp of any dirt, impurities and product build-up, whilst strengthening strands from root to tip. Designed for hair very damaged by bleach, colour, perm or straightening, it gently removes impurities while fortifying and beautifying the fibre, without weighing hair down.

To use: Apply to wet hair, massage and rinse thoroughly. In case of contact with eyes, rinse them immediately. Locks will be left fresh, healthy and revitalised.



Ultimate Reset Conditioner

Shu Uemura Ultimate Reset Conditioner

Enriched with hydrating Japanese rice extract , this extreme strenght conditioner deeply repairs the hair fibre from root to tip, protecting hair against breakage. Designed for hair very damaged by bleach, colour, perm or straightening.

To use: After shampooing, massage into damp hair and rinse. In case of contact with eyes, rinse them immediately. Locks will be left fresh, healthy and revitalised.


Ultimate Reset Repair Masque

Shu Uemura Ultimate Reset Treatment Masque

Enriched with Japanese rice extract, the intensive repair treatment masque fortifies the hair fibre from the inside out to promote stronger, softer tresses, minimise breakage and split ends, for a sleek, manageable finish.  Designed for hair very damaged by bleach, colour, perm or straightening.

To use: Apply to clean, damp hair. Leave on for 5-10 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Hair is left nourished and revitalised from root to tip.




Shop Shu Uemura at allbeauty.com


Get The Look: Soft Waves With MOROCCANOIL

MOROCCANOIL ambassador and Art Director at The White Room, Nathan Thomas shows us how to get perfect soft waves at home…

If, like us, you’re obsessed with the beach-y soft waves look, you’ll love this tutorial from MOROCCANOIL. Quick and easy, they show you how to get the hottest hair trend of the summer:

  1. Before you start, cleanse and condition the hair with your favorite Moroccanoil Shampoo & Conditioner. We love Extra Volume Shampoo & Condition to give the hair maximum lift and texture whilst nourishing the hair.
  2. Apply 2 – 3 of pumps of Moroccanoil Original Treatment to mid lengths and ends and distribute using your fingers.
  3. Apply Moroccanoil Root Boost directly to the root area in diagonal sections moving around the head – distribute the product using a paddle brush or comb.
  4.  Blow Dry using your fingers lifting the hair at the roots to create maximum volume.
  5.  Section your hair into 4 sections – 2 either side – just behind the ear and two sections at the back from the crown into the nape.
  6. Take horizontal sections and mist with Luminous Hairspray Medium, using a large barrel wand place the section of hair into the barrel 2 inches from the top of the section. Now wrap your hair around the barrel and away from the face leaving the last 3-4 inches out as shown. Continue in horizontal sections for both sides and then move in to back sections using the same technique.
  7. Using a paddle brush, gently brush the set waves to soften.
  8. For added texture, spray Moroccanoil Dry Texture Spray into mid lengths whilst lifting the hair. Apply 4 pumps of Moroccanoil Mending Infusion to ends for the perfect finish.

Bonus treatment: use Moroccanoil Hydrating Mask Light to deep treat the hair when washing. This can be used once a week to maintain moisture and protein levels in the hair.

Watch the full tutorial below! Shop MOROCCANOIL at www.allbeauty.com

Follow Nathan on Instagram

Pureology Get The Look: 4 Ways To Style Coloured Hair

This spring Pureology brings you 4 ways to style coloured hair, from classic sleek to beachy waves.

Get the look with Pureology – salon results for colour-treated hair; 100% Vegan and zero-sulfate shampoo. Choose from these 4 looks: Sleek & Chic  | Bombshell | Playful Pony | Silky Swirls

Pureology Get The Look

Pureology Get The Look: Sleek & Chic

This is the classic poker straight hair that works for any occasion.

  1. Wash and condition hair with Pureology Smooth Perfection and towel-dry
  2. Apply Pureology Smooth Perfection Style & Care Infusion.
  3. Blow-dry using a large paddle brush paying attention to the ends and roots.
  4. Use straightening irons then finish with a smoothing balm of your choice if desired.
    Pureology Get The Look
  5. Pureology Get The Look: Bombshell

    A super-sexy glamorous look that’s date-night ready!

    1. Wash and condition hair with Pureology Pure Volume and towel-dry.
    2. Apply Pureology Smooth Perfection Style & Care Infusion to the ends of your hair and if desired apply Pureology Pure Volume at the roots. Then blow-dry using a round brush.
    3. Lightly backcomb at the roots for extra volume.
    4. Section hair then spray lightly with medium hold spray. Use a curling wand to create large curls and gently support them as they unfold, before pinning in place to cool down.
    5. Once cool, brush out hair and finish with a fine mist of spray if desired.

    Pureology Get The Look

    Pureology Get The Look: Playful Pony

    An easy everyday look you can wear for work or play.

    1. Wash and condition hair with the Pureology range of your choice.
    2. Apply Pureology Smooth Perfection Style & Care Infusion to the ends of your hair. Then blow-dry using a round brush.
    3. Apply a smoothing wax or cream if desired, then part hair as shown.
    4. Tie hair into a knot at the side of the head, then into a second knot.
    5. Keep in place with a small band if needed.

    Pureology Get The Look

    Pureology Get The Look: Silky Swirls

    Beachy-waves that look so effortless!

    1. Wash and condition hair with the Pureology range of your choice.
    2. Apply Pureology Smooth Perfection Style & Care Infusion to the ends of your hair. Then blow-dry using a round brush. Or, if preferred, apply FULLFYL Densifying Spray to add body and texture.
    3. Use a curling wand to create medium curls and hold each for few moments to cool down.
    4. Loosen up with your hands and style as desired.


    You can shop all Pureology online at allbeauty, with worldwide delivery available.