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Achieving the perfect Blonde – With MOROCCANOIL

Unlock the secret to achieving the Perfect Blonde with Moroccanoil’s Perfecting Blonde Shampoo For Blonde, Lightened or Grey Hair.

Moroccanoil co-founder Carmen Tal was miles from home when, after a routine colour service gone awry, she experienced the powerful Moroccanoil Treatment. It was this incredible transformation of her hair going from damaged to instantly revitalised – shiny, smooth and manageable – that inspired her quest to share the magic of argan oil hair treatment with women across the globe.

Moroccanoil Blonde

Memorable and exotic, the signature Moroccanoil scent is an iconic juxtaposition of notes that transport the senses, conjuring up imagery of relaxing beach-side vacations and luxurious spa days. Spicy amber aromas merge with sweet florals, capping the sensorial journey to the perfect blonde with a soothing experience to remember.

You can bring out the best in your hair colour with Moroccanoil Blonde Perfecting Purple  Shampoo, specially designed for the unique needs of blonde, lightened (including brunette) or grey hair. 

Transitioning to blonde hair can expose underlying yellow tones, just as lightening dark bases can expose unwanted orange tones. Even grey hair is prone to yellowness due to pollution, environmental factors and medication. In these cases, the exposure of underlying pigments may lead to unwanted brassiness and harsh tones.

Moroccanoil Blonde Perfecting Purple Shampoo

Blonde Perfecting Purple Shampoo is a sulfate-free, tone-correcting shampoo that gently cleanses hair, while depositing violet pigments to counteract yellow and orange hues. The result: brassiness is neutralised and colour is restored to its intended appearance.

Featuring ArganID* technology, the shampoo contains positively charged micro-capsules that are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.

Violet Pigments impart colour and visual effect, enhancing depth, dimension and provide a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.

Product Benefits

– Neutralizes brassiness
– For blonde, lightened inc balayage & highlights or grey hair
– Colour-safe
– Use once or twice a week as desired

How to Use Blonde Perfecting Shampoo

#1      Massage through wet hair and scalp.

#2      Leave on for 3–5 minutes.

#3      Rinse well.

 #4  Follow with your favourite Moroccanoil conditioner.

Don’t forget that overwashing can strip your hair of its natural oils and cause unnecessary dryness, to keep your hair looking fresh apply Moroccanoil Dry Shampoo Light Tones. It contains ultra-fine rice starch that absorbs oil, buildup and odor, leaving hair instantly cleansed and refreshed. UV-protecting, argan oil-infused formula contains subtle violet undertones to balance brassiness in blonde hair and bring out the best in light tones.

Moroccanoil Dry Shampoo

Indulge your senses and experience the transformative power of Argan Oil – Shop the full Moroccanoil range


*Trademarked

Why Redken Blondage Is Every Blonde’s Dream

Redken Blondage is the new range just for blondes, to fight brassy tones, strengthen hair and keep colour bright. Here’s the low-down on the affordable hero that’s here to stay.

You can shop Redken Blondage online at allbeauty.
JULY UPDATE: Due to massive demand, we’re currently out of stock – don’t panic, fresh supplies are en-route right now.

Ah Redken, how we love you. You created a sheet mask just for our hair. You made a micellar water that cleaned all the pollution and built-up product right out of our tresses. And then there’s Pillow Proof, Diamond Oil,  and the ultimate hero One United.  Just when we thought you’d done it all, you release Redken Blondage onto the scene.  We collectively salute you!

Redken Blondage: The low-down

So what is this amazing new product? Well as every blonde knows, fighting brassy tones is a daily struggle. The Color Extend Blondage system contains ultraviolet pigment (yes it is purple) to neutralise and reduce brassiness. While Triple Acid Protein Complex fortifies the hair cuticle to minimise breakage. Oh and it also smells incredible, with top notes of crystal water, cooling breeze, apple and pear, and middle notes of white lotus, white jasmine and green lily (have we strayed into a fragrance post?!)

Watch below to see Stylist Claudia Cruz, after using Redken Blondage on her client:

Redken Blondage: Tips

  • Does it contain sulfates? Yes, the new range from Redken DOES contain sulfates, to ensure the best possible cleansing experience. If you prefer a no sulfate option, Redken recommend using Color-Extend Magnetics.
  • For maximum benefits, Redken recommend leaving your second lather on for 3-5 minutes. Toning is completely customizable, meaning you can tone more often and longer for a cooler, ashier effect, or less frequently and for a shorter period of time for a quick anti-brass treatment for every level of blonde.
  • If you’re a lightened brunette, you’ll also love Blondage – you’ll still see a similar anti-brass effect, with the strengthening properties.

Shop Redken Blondage online at allbeauty, and let us know in the comments if you’ve tried the new range!