We were intrigued by Novex’s new Powerful Charcoal Range. We’ve seen activated charcoal make a grand entrance into the teeth whitening category, and wanted to know more about how it can be used to improve our hair. We caught up with Novex to find out exactly how it works…

Why do I need to detox my hair?

On a daily basis, our hair comes in contact with all the impurities and toxins present in the atmosphere, especially in urban areas where there is more pollution. These toxins and pollutant impurities, such as particles, are deposited in the hair and scalp. They accumulate and end up clogging the root and capillary fiber, which impairs the absorption of nutrients and the growth of the strands.

These polluting impurities need to be removed effectively and without harming the strands as well as leaving them protected against external aggressions caused by pollution.

What do the charcoal products look like? Are they black?

All the products from Novex The Powerful Charcoal line have a standard white look and feel. The mask and the conditioner have a creamy and consistent appearance, which allows the strands to be well coated. The shampoo has a liquid consistency so that the product spreads well through the scalp. The spray also has a creamy consistency, so as to protect the conditioned strands.

Where does the charcoal come from?

Activated charcoal, rather than ordinary charcoal, is charcoal especially obtained from the burning of certain woods, cork or fruit peels (e.g. coconut) under very specific conditions. Burning must be at high temperatures (8000 °C – 10000 °C) and low in oxygen. This specific firing gives activated charcoal unique properties such antipollution and detoxification.

How often do I need to use them?

The Powerful Charcoal products are a daily care range and have been developed specifically to be part of the daily routine of capillary care (regular use).

What are the three biggest mistakes people make in hair care and how can they be avoided?

  1. Blow-drying your hair without heat protection
    •  Spraying a heat protector on your hair proactively protects hair from heat damage, plus it seals in shine, calms frizz, and keeps hair from becoming dry.
  2. Not using a conditioner
    • If you’re avoiding using conditioner for fear that your hair will become too flat, think again, you can achieve volume with the right conditioner. Just like your face, your scalp needs moisture too.
  3. Forgetting to moisturize and nourish your hair
    • Hair loses moisture quickly. You can use special hair masks according to your hair type to address this problem. Even if you think your hair is relatively healthy, the change of seasons can be hard on your strands, so it’s good to get in the habit of using a mask weekly to make sure you’re giving your hair the moisture it needs.

Like the rest of our body, our hair reacts to the world around us which is why detoxing, protecting, conditioning and nourishing your hair is important if it’s going to look its best.

Shop the Powerful Charcoal range now on the allbeauty website

 

*Information correct at the time of publishing

 

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