From tree planting to cruelty-free products: Paul Mitchell has been caring for our planet right from day one.

For haircare brand Paul Mitchell caring is second nature. Learn more about the work of this nature-loving brand around the globe.


Reforest’action is an environmental organisation planting trees worldwide wherever they’re most needed. Paul Mitchell proudly supports Reforest’action by partnering with the Tea Tree brand. To date, they have planted over 500,000 trees and have a commitment to plant 750,000 trees by the end of 2019.

Paul Mitchell CaringCruelty-Free

Paul Mitchell’s policy on animal testing: never have, never will.  As far back as 1980, Paul Mitchell was the first professional beauty company to publicly take a stand against animal testing.  Paul Mitchell co-founder John Paul Dejoria last year made the decision to stop selling their products in China when animal testing became compulsory in that country.

Waterkeeper Alliance

Waterkeeper Alliance is an environmental movement working to protect communities, ecosystems and waterways for generations to come. From rivers to streams and coastlines, the alliance covers 31 countries and over 2 million square miles of waterways. An important part of the Alliance’s work is helping communities stand up for their right to clean water. Paul Mitchell has been supporting them for over a decade, through event sponsorship, corporate donations and participation on the trustee council.

Paul Mitchell Awapuhi Farm

Using land purchased iPaul Mitchell caringn Hawaii in 1983, the sustainable solar-powered Awapuhi Farm was created. Astonishingly, all of the products used in the Paul Mitchell Awapuhi range are harvested on the farm.  And if you’re tempted, you can even stay on the farm amidst organic gardens, fruit trees and nature trails.


You can shop all Paul Mitchell haircare online at allbeauty.


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