The first ever range of mineral cosmetics, Jane Iredale makeup leads the way in natural, flawless, radiant beauty.
Back in the mists of time, while working for a central London skincare clinic, I discovered Jane Iredale makeup. In those days mineral makeup was pretty much unknown. Nobody knew what to make of this loose powder that you swirled onto skin with a brush. Until we tried it and voila! As if by magic our skin looked smooth, even and radiant.
The range quickly became popular with our clients. From brides looking to achieve their best natural skin, to clients who suffered from skin conditions such as acne, rosacea, and scarring. They needed a product that looked natural, helped their skin heal AND gave great coverage. Since then, Jane Iredale has grown to include a full range of cosmetics. It’s also gone global and inspired countless imitators.
for all skin types and all skin shades
Let’s rewind: Jane Iredale herself was a genuine pioneer and first to develop a line of mineral makeup. Before she became a makeup mogul, Jane worked as a casting director in film and tv and it was this experience that led to her cosmetics breakthrough:
I’d seen the bad effects of makeup when I worked with actresses and models as a casting director and as a producer, so it suddenly occurred to me that there was a place for makeup that was good for the skin. I’d spent so many years working with women whose careers depended on having a flawless complexion, and the heavy makeup they were using to cover up skin problems was actually aggravating their skin concerns, instead of improving them.
– Jane Iredale, speaking to The Huffington Post
Jane’s makeup line was launched with the now iconic amazing base loose powder. Made from the purest natural minerals and highest quality ingredients, it offers natural looking all day coverage. Most importantly, it also offers sun protection. For all skin types and all skin shades, the skin appears luminous and healthy – it’s little wonder it’s so popular with brides! It’s easy to apply too – just dip your brush into the powder then tap off the excess. Apply to the skin in circular motions.
A few years after its launch, the product was noticed by a plastic surgeon. Not only could Jane Iredale mineral makeup cover the redness of laser resurfacing, it was kind and protective to the skin. It’s also true that acne bacteria cannot survive in mineral foundation, making Jane Iredale makeup a great choice for anyone suffering from spots. From then on, Jane Iredale makeup became the go-to range for anyone having cosmetic treatment, or for those with acne or skin conditions.
Jane Iredale Dream Tint tinted moisturiser is my hero product; I use it pretty much every day – Jessica Biel, Prudence Magazine
Now the Jane Iredale range is available in 50 countries worldwide and has a cult celebrity following. Jennifer Lopez called it a ‘beauty must-have’ and fans include Jessica Alba, Jessica Biel and Cindy Crawford. The range is also ideal for anyone seeking anti-ageing foundation. The lightness of the product, combined with the luminous, flawless finish (and sun protection) makes a flattering combination for mature skin.
As I age, I want to wear less make-up. A facialist told me about Jane Iredale mineral foundation and I’ve loved it ever since – Cindy Crawford, Top Santé Magazine
Eco-certified, cruelty-free, in recyclable packaging. Recommended by The Skin Cancer Foundation as a daily use product. Allergy tested, sun protection tested, sensitivity tested, dermatologist tested. Non-comedogenic, non toxic. Winner of awards from Allure, Brides Magazine, Cosmopolitan, Best in Beauty and InStyle.
The Jane Iredale range is for everyone, but if any of the following apply to you then you’ll especially love it:
- Those with mature skin
- Fans of ‘no-makeup’ makeup
- Acne sufferers, from teenage to mature skin
- Rosacea sufferers
- Anyone undergoing cosmetic treatment
- Busy Mums looking for a quick makeup fix
Where To Shop Jane Iredale Makeup In The UK
You can shop the Jane Iredale makeup range in the UK at allbeauty.
To see the whole range just click here.